vmc logo Home ...-... About VMC ...-... The Process ...-... Gallery ...-... News ...-... Contact retail


The Melbourne Star

Melbourne, is the Southern Hemisphere's only giant observation Ferris wheel, and third largest in the world. The attraction is expected to lure 1.1 million visitors per year. The design reflects the seven pointed star of the Australian flag. The 120m-high tourist drawcard is Australia's first observation wheel, giving 360-degree views of Port Phillip Bay, the CBD and beyond.

Opening originally in December 2008, but closing 40 days later due to structural defects, the structure was subsequently dismantled for major repairs. The wheel itself was scrapped and replaced with the original support structure and passenger cabins retained. Repeat delays meant it did not open until December, 2013.

VMC~ 'Visual Merchandising Company', were commissioned for the design of the retail shop, located at the bottom of the wheel. (As visitors embark, they leave via the retail shop.) The design of the retail shop reflects the theme of the Ferris wheel, with strict budgets and guidelines to adhere to, and provides retail merchandise for the public upon their experience of having a ride.

V.M.C providing turn-key design and fitout services.

retail design - hospitality - shop fittings - unique fixture concepts - showrooms - office fitouts

Phone: 0418 178 551