The Melbourne Star
Melbourne, is the Southern Hemisphere's only giant observation Ferris
wheel, and third largest in the world.
The attraction is expected to lure 1.1 million visitors per year. The
design reflects the seven pointed star of the Australian flag. The
120m-high tourist drawcard is Australia's first observation wheel, giving
360-degree views of Port Phillip Bay, the CBD and beyond.
Opening originally in December 2008, but closing 40 days later due to
structural defects, the structure was subsequently dismantled for major
repairs. The wheel itself was scrapped and replaced with the original
support structure and passenger cabins retained. Repeat delays meant
it did not open until December, 2013.
VMC~ 'Visual Merchandising Company', were commissioned for the
design of the retail shop, located at the bottom of the wheel. (As
visitors embark, they leave via the retail shop.) The design of the retail
shop reflects the theme of the Ferris wheel, with strict budgets and
guidelines to adhere to, and provides retail merchandise for the public
upon their experience of having a ride.